Rule of Redundancy - Mean, Meaning, What does X mean?

Rule of Redundancy - Mean, Meaning, What does X mean?

Scenario
You encounter several options in the Keyword List that include the term "mean" or "meaning". These all suggest Learner Intent because the words "mean" and "meaning" suggest that the searcher is trying to understand the Key Concept better. 

Action
In most cases, simply select the Keyword choice that has the greatest Search Volume (SV). Sometimes one Keyword will be significantly better than one with slightly higher SV, so you will select that one.  

Example
In the Lesson Record below there are three Keywords that demonstrate the concept:
  1. "what does conflict mean" SV = 12100
  2. "conflict meaning" SV = 12100
  3. "what is the meaning of conflict" SV = 880
You could select either  "what does conflict mean" or "conflict meaning" since they both have the same SV. One of these should be a Secondary Keyword selection. Obviously "what is the meaning of conflict" is not acceptable since it a low SV.


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